Las Vegas Enforcers
Brand Development
Imagine being part of a thrilling project aimed at transforming the brand identity of a mid-level professional ice hockey team. The Las Vegas Enforcers, previously known as the Las Vegas Wranglers, are facing a challenge with low attendance figures. But fear not, because the perfect solution has been created. My mission is to create a captivating brand rollout that will not only bring the team the much-needed affiliation but also cater to the desires of their target audience.
Vision Board
The brand vision board is the initial medium created for the client to begin a dialog to establish the look and feel of the brand that would be applied to future media assets.
Brand Playbook
The Brand Playbook serves to tell the story of the brand and provides examples of the application of the brand identity to some of the media assets, demonstrating the use of words in the copywriting, pictures through the photography, and color, textures, and visual design through the composition of the pages.
10 Second Animation
Through our carefully crafted brand rollout, we will captivate the hearts of fans and bring them an unforgettable experience. We will showcase a variety of strategies that effectively convey the team's unique aesthetics, personality, and communication style.
The motion graphic introduces the mascot of the team "Big Boom" to convey the explosive energy of the Las Vegas Enforcers.
Promotional Radio Ad
Picture this: a crowd roaring with excitement, the sound of skates gliding across the ice, and the electrifying energy that fills the arena.
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This radio advertisement was written in the brand voice of the Las Vegas Enforcers to entice fans to come out and feel the energy of the new team.